Wednesday March 8 2023,
EINDHOVEN – On 1 February 2023, Joost Meijs was appointed CEO of the Tenfold Group, one of the best-known Dutch packaging specialists with clients around the world. In this position, Meijs succeeds Tenfold owner Dimitri Romeijnders, who will focus on acquisitions, strategy and new initiatives in his position as owner of Tenfold Group Holding.
Partly due to the company’s growth in recent years and new acquisitions in the near future, the Tenfold Group Management Team (MT) has also been expanded and now consists of Joost Meijs (CEO), Natasja Groeneweg (CFO), Petra Boute (HR Director), Nadine Bylda (Supply Chain Director) and Noël Laumen (Innovation & Sustainability Director). A new Operations Director will also start in mid-March. The Tenfold Group, which is based at three locations including its Eindhoven headquarters, has 100 staff members at present, but will be welcoming around 50 more in the coming months.
The Tenfold Group, which was created by merging several specialist packaging companies, manages the entire chain and has an international network at its disposal, says Dimitri Romeijnders. ‘We will continue to grow in the coming years. Being the owner of the Holding gives me more time than before to focus on entrepreneurship making strategic choices.’
More focus on international markets
‘Our roles are clearly defined,’ explains Joost Meijs, the Tenfold Group’s brand-new CEO. ‘Dimitri Romeijnders is an entrepreneur pur sang, and I am the manager responsible for the MT composed of members who are leaders in their fields.’ CEO Meijs, formerly the Tenfold Group’s Commercial Director, has more than 20 years of international commercial experience in the packaging industry. He’s aiming for an even greater international focus. ‘The power of Tenfold Group really comes to its full potential when we move to the international playing field. You could say that operating on the international market feels like playing a home game. And the customer is always our top priority – I can’t emphasise that enough.’
Natasja Groeneweg is new to the Tenfold Group, having taken up the position of Chief Financial Officer (CFO) on 2 January 2023. After an impressive 26 years with her previous employer (the Keter Group) in the role of CFO for parties such as the Jardin/Allibert garden furniture division, she has made the switch to the smaller, but extremely ambitious Tenfold. ‘I immediately felt at home and recognised the atmosphere and dynamics that come with a family business,’ she says. ‘I can use my knowledge and skills right away to elevate the financial processes to the next level required for us to take the next steps in our growth strategy.’ Natasja lives in Tilburg and frequently works from Eindhoven, where Tenfold recently moved into its beautiful new office.
New MT member Petra Boute (HR Director) is a native of Tilburg. She previously had her own HR and employment mediation company, before that she worked as an HR manager for an international packaging specialist. ‘I was responsible for everything relating to HR, including CLA negotiations with the unions.’ She started at the Tenfold Group in June 2022, and now works there full-time. When asked how her first expirience was, she responds: ‘Fantastic! Tenfold is a wonderful company with great ambitions. Training programmes are a high priority for us at the Tenfold Group. Employees want to know what their future prospects are in an organisation committed to growth, and rightly so.’
The two incumbent MT members, Nadine Bylda (Supply Chain Director) and Noël Laumen (Sustainability & IT Director) are happy with their new MT colleagues. ‘They contribute a great deal of knowledge and experience,’ says Nadine Bylda. ‘That makes the Tenfold Group even more effective because each MT member can focus on their own area of expertise, resulting in a joining of forces that puts us ahead of our competitors. The expansion of the MT gives me more room, personally, to focus on the integration of acquired companies and customer and operational excellence.’
The packaging industry uses a lot of wood, plastic and metal, observes MT member Noël Laumen. ‘In the future, we will have to deal with these raw materials differently. That’s why the Tenfold Group is strongly committed to sustainability and innovation. Our mission statement includes the following: “We want to contribute to a better world with our sustainable and innovative packaging and supply chain solutions”. Tenfold accomplishes this through the smart use of innovation, both within our own company and with our customers.’ Laumen highlights Tenfold’s overseeing role in examining complex packaging chain issues. ‘We support the whole chain with innovative IT solutions such as our most recent development, TenTracked.’
Dimitri Romeijnders, owner of Tenfold Group Holding, is already working towards new acquisitions. ‘Our talks with two packaging companies that have chosen the Tenfold Group are virtually complete. We won’t stop there, because we have chosen scale in order to benefit our customers.’